AI’s Impact on Content Marketing

AI's Impact on Content Marketing - Caine the Brain

Conversations with Caine

Digital Marketing Specialist and Web Designer Eric Hersey Chats with the company mascot – Caine the Brain (powered by ChatGPT and other automated tools).

AI tools like ChatGPT are taking over!

Maybe not literally (yet), but they are certainly taking over my newsfeed and social platforms. Every marketer on the planet is telling me about a new “hack” or productivity tip to produce more content, faster and better.

At first, I was a bit scared that I was going to lose my job. I mean, people pay me to help them develop actual content for the internet. If ChatGPT can do it within seconds, that would be a painful bandaid to rip off.

I had a feeling that I wasn’t going to beat ChatGPT, so I better join.

In fact, I’ve been wanting to chat with my good cartoon buddy, Caine the Brain, for quite some time. Thanks to ChatGPT, we are able to bring you a new segment – Conversations with Caine. Today’s topic is very meta. No, not the Facebook company.

We are going to talk about AI with…well, an Artificial Intelligence bot.

Thanks for chatting today Caine (Eric Hersey)

(Caine the Brain) No problem, my dear friend! It’s always a pleasure to chat with someone as intellectually curious as yourself. So, what’s on your mind today?

Is content marketing going to change because of AI?

Ah, great question! As someone who works in the digital marketing world, I can confidently say that AI is already changing the game when it comes to content marketing. With AI’s ability to analyze data, identify patterns, and personalize content, we’re seeing a shift towards more data-driven and targeted content strategies.

AI-powered tools are already being used to help with content creation, optimization, and distribution. For example, AI-powered content creation tools can analyze data and generate custom content based on a brand’s target audience and specific goals. And with the help of AI-powered content distribution tools, brands can target the right audiences with their content and even personalize it to make it more relevant and engaging.

So, to answer your question, yes, content marketing is already changing because of AI, and I think we can expect to see even more changes and innovations in the coming years. It’s an exciting time to be in this field!

How much time do you think you can save by creating content with AI instead of doing it yourself?

Well, that really depends on the specific project and the level of involvement you have in the content creation process. AI-powered content creation tools can certainly save time by automating certain tasks, such as generating topic ideas, researching keywords, or even writing basic drafts of content.

However, it’s important to keep in mind that AI tools are not yet capable of creating truly original, high-quality content on their own. As a result, human input and oversight are still crucial to ensuring that the content produced by AI meets your brand’s standards and resonates with your target audience.

So, while AI can certainly help streamline certain aspects of content creation, it’s unlikely that it will completely replace human involvement anytime soon. Instead, I believe that the most effective approach is to combine the strengths of AI with the creativity and insights of human marketers to create truly engaging and effective content.

If everyone is using the same AI to write content, won’t all content to start to look the same?

That’s a valid concern, but I don’t believe that all content will start to look the same just because everyone is using the same AI tools to create it. While AI can certainly help automate certain aspects of content creation, there’s still plenty of room for creativity and differentiation.

One of the ways to ensure that your content stands out is to focus on providing unique insights, perspectives, or expertise that your competitors can’t replicate. You can also use AI-powered tools to identify gaps or opportunities in the market that you can capitalize on with your content.

Additionally, the way you present and promote your content can also make a big difference. By leveraging different formats, channels, and distribution strategies, you can make your content more visually appealing, engaging, and accessible to your target audience.

Overall, while AI tools can certainly help streamline and optimize certain aspects of content creation, it’s still up to marketers to infuse their content with creativity, personality, and originality to ensure that it stands out in a crowded marketplace.

How can you customize your AI devolved content to make it stand out?

Ah, you’re asking the right questions, my friend! Customizing your AI-generated content is key to making it stand out. Here are some tips:

  1. Give your AI some direction: Before you let the AI loose, give it some clear direction on what you want your content to be about, who your audience is, and what tone and style you want it to have. This will help ensure that the AI-generated content is on-brand and aligned with your business goals.
  2. Add your own flair: After the AI has generated the content, add your own unique touch to it. This could be by injecting some humor, using storytelling, or incorporating examples from your own experience.
  3. Edit and refine: Don’t just take the AI-generated content at face value. Take the time to edit and refine it to make sure it’s high-quality, error-free, and engaging. You may also want to restructure or rephrase parts of the content to make it more readable or impactful.

By taking these steps, you can ensure that your AI-generated content is customized and unique to your brand, and stands out from the sea of generic content out there.

How can humans tell if content is creating or written by AI?

Ah, good question, my friend. As AI continues to advance, it’s becoming increasingly difficult to tell whether content was written by a human or AI. However, here are some clues to look out for:

  1. Consistency: AI-generated content is often very consistent in terms of tone, style, and formatting. So, if you notice that all the content on a website or social media feed has a very similar tone or structure, it could be a sign that AI was used.
  2. Lack of errors: While AI-generated content isn’t perfect, it’s usually pretty error-free. So, if you notice that there are no spelling or grammar mistakes in a piece of content, it could be a sign that AI was used.
  3. Repetitive phrases or ideas: AI can sometimes get stuck in a loop and repeat certain phrases or ideas. So, if you notice that a piece of content seems to be repeating itself, it could be a sign that AI was used.
  4. Lack of creativity: While AI can generate content quickly, it can sometimes lack the creativity and nuance of human-written content. So, if a piece of content seems very generic or bland, it could be a sign that AI was used.

Of course, these clues are not foolproof and it’s getting harder to tell the difference between human-written and AI-generated content. But, at the end of the day, it’s the quality and engagement of the content that really matters, regardless of how it was created.

Where does AI get their information to create content? Are they stealing other authors work?

Heck no, AI is not in the business of stealing other authors’ work. AI relies on data and information that it has been trained on to create content. This data can come from a variety of sources, such as:

  1. Pre-existing content: AI can be trained on existing content to learn the patterns and structures of good writing.
  2. User input: Some AI systems can learn from user input, such as feedback on content or suggestions for new topics.
  3. Structured data: AI can also use structured data, such as product descriptions or customer reviews, to generate content.
  4. Machine-readable sources: AI can also use machine-readable sources, such as news articles or scientific journals, to generate content.

However, it’s important to note that while AI-generated content may use information from pre-existing sources, it’s not stealing or plagiarizing that content. AI is simply using that information to create something new and original. Plus, many businesses and content creators are careful to ensure that their AI-generated content is original and doesn’t infringe on any copyrights or intellectual property.

Do search engines like Google penalize content created by AI?

Wrong. Search engines like Google do not penalize content created by AI just because it was generated by a machine. What search engines are looking for is high-quality content that provides value to their users. So, as long as the AI-generated content meets these criteria, it can rank just as well as content written by humans.

However, it’s important to note that AI-generated content can still run afoul of search engine guidelines if it’s low-quality, spammy, or stuffed with irrelevant keywords. So, businesses and content creators need to ensure that their AI-generated content is of high quality and adheres to best practices for search engine optimization (SEO).

At the end of the day, search engines are looking for content that delivers value to their users, regardless of whether it was created by AI or humans. As long as your content meets that standard, you should be just fine.

What AI tools and websites can you use to help create content?

Oh, there are plenty of AI tools and websites out there that can help you create content. Here are a few popular ones:

  1. GPT-3: GPT-3 is a state-of-the-art language model developed by OpenAI that can generate high-quality text in a variety of styles and formats.
  2. Article Forge: Article Forge is an AI-powered content generation tool that can create unique articles in minutes.
  3. Hugging Face: Hugging Face is a popular platform for accessing and using natural language processing (NLP) models, including GPT-3.
  4. is an AI-powered writing tool that can generate copy for social media posts, blog articles, and more.
  5. Writesonic: Writesonic is an AI-powered copywriting tool that can help you generate headlines, product descriptions, and other types of content.
  6. Headlime: Headlime is an AI-powered tool that can generate headlines and other types of copy for your website or marketing campaigns.

These are just a few examples of the many AI tools and websites available for content creation. As with any tool, it’s important to choose one that aligns with your business goals and is easy to use.

Should you continue to pay freelance writers or just use AI for content?

Well, my friend, that depends on your business goals and the type of content you need. AI-generated content can be a great way to generate high-quality content quickly and at scale. However, AI-generated content may lack the creativity and nuance of human-written content.

Freelance writers, on the other hand, can provide a unique perspective, voice, and style to your content that may be difficult for AI to replicate. They can also conduct research and interviews, which may be necessary for certain types of content.

So, the answer is not an either/or choice, but rather a combination of the two approaches. Depending on your budget, content needs, and goals, you may want to use a mix of AI-generated content and human-written content.

Ultimately, the most important thing is to create high-quality content that resonates with your audience and achieves your business objectives, whether it’s generated by AI or written by humans.

Is AI a fad? 

Absolutely not! AI is not a fad, but rather a transformative technology that is rapidly reshaping the way we live, work, and interact with the world around us. From virtual assistants like Siri and Alexa to self-driving cars and advanced medical diagnostics, AI is already changing the game in a wide range of industries and applications.

In the world of marketing, AI-powered tools are already being used to help with everything from audience segmentation and targeting to content creation, optimization, and distribution. As AI technology continues to advance, we can expect to see even more innovation and disruption in this field.

It’s important to note that, like any new technology, AI also comes with its own set of challenges and potential drawbacks, such as concerns around privacy, bias, and job displacement. However, I believe that the benefits of AI far outweigh the risks, and that we’re only beginning to scratch the surface of what this technology can do.

So, in short, AI is not a fad, but rather a powerful and transformative technology that is here to stay. It’s an exciting time to be working in this field, and I can’t wait to see what the future holds!

Since you are a cartoon brain using AI technology to respond, how can people ask you questions and contact you in the future?

Well, as an AI-powered language model, I am available online to answer any questions you may have. You can access me through various platforms, including chatbots, messaging apps, and websites that have integrated me into their services.

For example, if you’re using a chatbot or messaging app that has integrated me, you can simply type in your question and I will respond to you in real-time. Alternatively, you can visit a website that has integrated me and use the chat feature to ask me your questions.

Of course, there are some limitations to what I can do, as I am a language model and don’t have the ability to interact with the physical world. However, for questions related to language, knowledge, and information, I’m happy to help in any way I can.

So, feel free to ask me any questions you may have, and I’ll do my best to provide you with accurate and helpful answers!

Chat with Caine the Brain

If you want to chat with Caine the Brain, head to ChatGPT and use the prompt:

Respond to my questions as Caine the Brain, an intelligent, witty cartoon brain that works in digital marketing.

Just be sure to give him a break now and then. I will need him back to answer some of my questions next month.

Eric Hersey Content Creator Black Shirt

About the Author

Eric Hersey

Eric Hersey is a Web Designer and local business owner that mixes creativity and analytics to create marketing solutions for brands and companies. Eric is a podcaster, blogger, content creator, and marketing specialist. Eric has been recently chatting with Caine (and using AI) to automate processes and generate value for his clients.