When I do my Focus of the Month research, I listen to dozens of podcasts. I start like any normal human and search the keyword in my podcast platform. Then I download every episode related to the topic. I start listening, take notes, move to the next episode, take notes, and so on. I listened to a total of 20 podcasts and nearly half all featured Martha van Berkel. She must be the Schema Queen.
Who is Martha van Berkel?
Martha van Berkel is a Schema App co-founder. Schema App is a platform that helps end-users implement structured data on their website, without needing to learn code or be a developer.
Martha also indexes as an author for BrightLocal – an SEO tool for local businesses. She is also a co-founder of Hunch Manifest, a semantic marketing agency. Most importantly, she is a brand advocate for Schema Markup and hit up the Podcast circuit to increase our knowledge and awareness in schema markup.
The SEO Podcast Community
In the Ohio Valley, I have to fight every day to inform business owners and the general public that SEO is a thing. I doubt this is a problem in many of the cities across America. This is a great opportunity for me (being one of the few local SEO companies), but also a challenge to create my market.
Luckily I can piggyback off of some really smart individuals. Hundreds of SEO companies understand that podcast is a viable way to build their business and brand. This is why we have 50+ high-quality SEO podcasts to subscribe to. I follow many of the content creators on Twitter and absolutely love the generosity of the SEO community. They are forever sharing tips, tricks, and strategies. I think we all understand we are competitors but ultimately we just want the best product to show up #1.
Martha van Berkel hit the SEO podcast community hard. I didn’t search for her name, but I’m pretty sure the search algorithm thought she was a synonym for Schema. After listening to one interview, I was really impressed and wanted more.
Martha seemed to pull new nuggets into each podcast she was on – so today I am going to recommend THEM ALL! I feel you have a better understanding of what Schema is from the last two weeks episodes: Schema Markup and Defining Schema Markup. I think you are ready for a hodge-podge of information.
List of Podcasts About Schema App featuring Martha van Berkel
In no particular order, here is a list of quality interviews and direct links.
The SiteVisibility Internet Marketing Podcast
Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel
The Page 2 Podcast: An SEO Podcast
#37: Martha van Berkel
Lunch Hour Legal Marketing
Optimizing SEO with Schema Markup
Local Marketing Institute Podcast
How Schema Markup Improves Your Local SEO
Search Talk Live Search Engine Marketing & SEO Podcast
The Future of Schema Markup With Martha Van Berkel of CEO of Schema App
Craig Campbell’s Digital Marketing Podcast
Use Schemaapp.com to add your Schema Markup
Ending the Interviews
If you carved out a few hours and listened to the six recommendations – I think you are:
- Signing up for Schema App (or)
- Learning how to implement Schema on your website manually
One thing is for sure, you realize the power of Schema – and Martha is the Queen of Schema.
About the Author
Eric Hersey
Eric Hersey is a Wheeling Web Designer and Digital Marketing Specialist that has been working in graphic and web design since 1999. He has applied his techniques and knowledge to help craft his own personal brand and hobby sites – but has also helped many brands and businesses grow online using powerful organic search tactics.
