Website Self-Audit

Listen of the Week Website Self-Audit

Audits are not always a tool or website that spits out a score. An audit doesn’t always just deal with speed or user testing. You don’t always need a professional for an audit. Sometimes you can do a website self-audit and identify many of your issues without bringing in any expert.

The Premise of Process to Profitability

There were plenty of podcasts that I subscribe to that mention audits in one form or another. I usually take a screenshot of the podcast when I am listening and then file that screenshot in a folder for reference. When I am deciding on topics for the month, I head over to that folder and take a look. There were several podcast titles that were dealing with website audits, but I wanted something a little less technical. I wanted to address content on the website and more importantly having the user do a website self-audit. Thankfully a quick Apple Podcast search sent me to Process to Profitability.

Samantha from Lemon and the Sea

Full transparency here – I have only listened to one episode of this podcast. Normally I try to get a few in before I make a recommendation, but this entire week has been a bit crazy (coronavirus chaos). In an effort to learn a little more about Process to Profitability Podcast, I went to their website.

Process to Profitability Website

I stumbled upon the About page and learned a little about the host, Samantha.

Samantha is a website designer who helps creative entrepreneurs share their vision through design. A Pittsburgh native now living in Richmond, Virginia, her background is in design and  architecture.  She spends her days designing and her evenings watching Netflix with her husband and their dog #gambittheweshi.

About page on

The website is clean and informative and more importantly for this conversation, the podcast was informative, professional, and direct. She referenced many informative topics and episodes that I will certainly go back and listen to.

Why Did I Pick a Podcast about Performing Website Self-Audits?

It’s not always about using GTMetrix or PageSpeed Insights. A lot of the time you need to review the actual website and the content. A fast website might help bring users to your site, but if you aren’t measuring up with the content you may never get a conversion.

Website Self-Audit Check List

Samantha reviews some very important steps to take when performing a website self-audit.

  • Start with the “why”? What is the “why” behind your work?
  • Design of your Homepage and why important items need to be near the top.
  • Copy and content show customers the benefits of working with you.
  • About page is a chance for your clients to understand who you are, what you do, and share your mission.
  • importance of Testimonials and how to use them on your website.

Samantha also goes over analytics, maintenance, and other important aspects you can audit on your website. She has follow-up blogs and podcasts that handle many of the topics she discusses.

The Podcast: Conducting a Website Self-Audit

I love a direct podcast that goes right to the heart of the topic. You won’t have to worry about skipping a bunch of chatter in the intro or have to worry about a ton of ads. Just put in your headphones and listen.